Marketing Strategy

How can you turn your e-commerce site into a decision support tool?

An e-commerce site is both a showcase for the company and a way to sell products online. Sales data should be integrated into a strategic dashboard in order to monitor the performance of the company. Dashboards display various metrics that…

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What are the advantages of embedded Business Intelligence compared to traditional BI?

Business Intelligence (BI) combines data mining, business analytics, data visualisation, best practices and data management infrastructure and tools to help organisations make decisions based on the data at hand. In practice, business intelligence is when you have a holistic view…

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How to benefit from embedded analytics?

Today, with the strong growth of the embedded analytics market, there are countless tools to choose from to retrieve, analyse and add value to raw data. Thanks to this innovative technique, most companies will be able to monitor their data…

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Building an effective dashboard with Business Intelligence

The dashboard is an essential tool for effective management of a company. Dashboards must display several parameters necessary for decision-making. There are several types of dashboard, depending on how you use them, and there are a few important points to…

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The Whereabouts of Internet Marketing Strategy

What is Internet marketing strategy? How vital is it in the operation of your Internet marketing business? How will it affect your online business career? Can it increase or decrease the volume of your site’s sales? These are some of the questions where you…

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Effective methods of doing business online!

With all these dot com failures so rampant, you may question, is it still viable to consider an online venture? The truth is: while spectacular rise and fall of many dot com companies have been overly publicized, sales through Internet…

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10 Reasons Why Companies Should Start Doing Business Online

With the rapid down fall of world economy and dot-com companies in recent years many brick-and-mortar companies and new start-ups ask themselves: To Be Online or Not to Be Online?Not long time ago, I read a comment of a well-known…

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How to Start Your Online Business With Drop-Shipping?

By using drop-shipping firms to handle your orders, you could route all your ecommerce site’s orders to wholesalers, and they will drop shipped your order directly to customers. And you as the online retailer can eliminate the expense of carrying…

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