Published on : 23 August 20213 min reading time
Data Storytelling is a relatively new form of representation that relies on Data Visualisation, a way of expressing numbers in a clear and informative way, where Excel does not succeed. Its aim is to communicate complicated information by turning it into a visual object such as a diagram, map or graph. In this case, the information is understandable and accessible to everyone, thanks to the story you are telling.
Understand stakeholders’ expectations
To succeed in data storytelling, the first thing you need to do is to interpret the expectations of your stakeholders and understand their levels of competence. And in case your targets are interested in your in-depth analysis, you need to work on key performance indicators or KPIs. You can prepare the right story for them once you have understood their claims. Then you need to choose the right visuals to tell the story and not forget to treat each visualisation as the answer to a question. What is data storytelling? You can find more information on the subject online.
Define a narrative logic
The next step is to organise the development of the analyses to synchronise with the business domain of the target buyers. After that, it is necessary to make analyses of the latter. Indeed, regulars need to explore the different analyses in a logical way. In this process, you need to apply the funnel principle by starting from the integral view and then focusing on certain business appearances. Data storytelling is therefore based on a foundation of thought organization.
Simplify the journey and strengthen your story
The important thing you need to do is not to confuse users with manipulation. You need to reassure them as much as possible of their actions to access the information. And for the reinforcement of the context of your story, you should introduce the review sections to develop the graphs for easy understanding. Finally, you should comment on the consequences that would explain the basics.
Data storytelling is therefore a relatively new form of presentation that makes it possible to formulate figures clearly and precisely. To succeed in this type of arrangement, you must put yourself in your customers’ shoes and explore narrative avenues that will allow you to get to know them better. It is essential that you take into account their expectations and needs in order to remove their frustrations or problems.